The effect of technology acceptance on undergraduate students' usage of WebCT as a collaborative tool
Huesi-Hsuan Yang, University of Central Florida, United States
University of Central Florida . Awarded
The purpose of this research study was to use the Technology Acceptance Model (Pan, 2003) for re-examination of the relationships between students’ attitude toward the use of WebCT and the relevance of the actual usage in light of social presence and sociability. By using Technology Acceptance Model (TAM) developed by F. Davis (1989), this study focused on variables such as perceived usefulness, perceived ease of use, computer self-efficacy, subjective norms, attitude and actual use of WebCT to account for the effect towards the achievement in the exam which is an outcome variable. The data were collected over three different time periods during the spring semester of 2007 to find how these results changed over time. The participants were the students who enrolled in the business marketing course (Principle of marketing) at the University of Central Florida in spring, 2007. The course was divided to three sections: on-campus, video-streaming and online classes. Although there were three different delivery methods, there was only one instructor and they used same material for all sections so the results were used to compare the differences from three classes. The study was conducted by using instruments to measure perceived usefulness, perceived ease of use, computer self-efficacy, subjective norms, actual use, attitude, sociability, social presence and an additional demographic instrument.
Path analysis in SAS and repeated measures ANOVA in SPSS v15.0 for Windows were used to analyze the data. The results suggest that the hypothesized extended model was a good fit. The model did indicate that students’ attitude toward WebCT were determinants of the exam grades. The findings of path analysis indicated that the research did support TAM. Perceived ease of use, perceived usefulness, subjective norms and computer self-efficacy all affected to students’ attitude toward WebCT and actual usage. Sociability and social presence, which were added to the model, were both factors to influence students’ attitude, too.
Yang, H.H. The effect of technology acceptance on undergraduate students' usage of WebCT as a collaborative tool. Ph.D. thesis, University of Central Florida.
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