When I grow up: Pre-production research for pilot treatment development for a television series on careers
Charla Marie Yingling, Michigan State University, United States
Michigan State University . Awarded
This manuscript describes the need for audience participation when creating a television concept, treatment, script or pilot. It illustrates how pre-production audience research can lead to the development of a television series that communicates effectively with its audience. The audience participation-based method used in this project was created by Dr. Bella Mody. The pilot treatment created in this thesis is for an educational television program about careers. The target audience is eight to ten year old, low income, African-American girls.
Yingling, C.M. When I grow up: Pre-production research for pilot treatment development for a television series on careers. Master's thesis, Michigan State University.
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