Cross-cultural differences among students from India and the United States on preference, use, and other cultural factors involving embodied apparent two-dimensional and embellished apparent three-dimensional "USA Today" charts
Suhana Benny Prasad Chikatla, University of South Alabama, United States
University of South Alabama . Awarded
The purpose of the study was to explore similarities and differences among the American and Indian participants in their preference, use, performance accuracy, and performance time in reading and interpreting embellished 3D and simple 2D charts. The participants for this study consisted of 100 American and 100 Indian students studying at a university in the southern United States. A computer-based activity was designed that contained 80 pairs of charts presented on the same screen. One chart on each screen was an embellished 3D USA Today chart. A second chart was a simple 2D chart developed using Microsoft Excel. Both charts had the same content, thus the information on either charts corresponded with each other.
The findings from this research revealed the following results. When preference only was the criterion, there was no statistically significant difference between American and Indian participants' preference of the chart dimensionalities (2D and 3D). When use only was the criterion, both the American and the Indian participants used significantly more embodied 2D charts compared to embellished 3D charts. When performance accuracy was the criterion both the American and the Indian participants scored equally when using either embodied 2D or embellished 3D charts. Interestingly, American xvii participants were significantly more accurate than the Indian participants in both the simple 2D and embellished 3D environments. When performance time was the criterion, there was no statistically significant difference in the amount of time spent by either American or Indian participants in both the embodied 2D and embellished 3D environments.
Chikatla, S.B.P. Cross-cultural differences among students from India and the United States on preference, use, and other cultural factors involving embodied apparent two-dimensional and embellished apparent three-dimensional "USA Today" charts. Ph.D. thesis, University of South Alabama. Retrieved March 24, 2019 from https://www.learntechlib.org/p/118980/.
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