ECOM Coffee Group: The Hybrid Plant Decision
Roy Zuniga, Bernard Killian, INCAE Business School, Costa Rica
Proceedings of the Informing Science and Information Technology Education Conference, ISSN 1535-0703 Publisher: Informing Science Institute
A team of students, with faculty supervision, analyze the agribusiness chain of a major global coffee exporter and make recommendations regarding the strategy for introducing hybrid plants for the renovation of coffee growers´ plantations. Based on the student analysis, a case study is developed and subsequently discussed among the faculty, the student research team, and the case protagonists, opening new informing pathways and overcoming grower resistance to the change
Zuniga, R. & Killian, B. (2013). ECOM Coffee Group: The Hybrid Plant Decision. In E. Cohen & E. Boyd (Eds.), Proceedings of Proceedings of the Informing Science and Information Technology Education Conference 2013. Informing Science Institute.