Authentic Assessments in Online Business Courses
Antonina Bauman, Hawaii Pacific University, United States
E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Vancouver, Canada ISBN 978-1-880094-76-1 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA
Abstract: With the increasing concern of potential employers about the university graduates’ level of preparedness for work, the use of authentic assessments in business education is becoming more and more important. Those who attend the roundtable will be able to define the authentic assessment, review its features that differentiate it from traditional assessment, discuss four specific examples of the marketing authentic assessments in the online environment, and identify other possible projects that could be used in the online business courses.
Bauman, A. (2009). Authentic Assessments in Online Business Courses. In T. Bastiaens, J. Dron & C. Xin (Eds.), Proceedings of E-Learn 2009--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 107-109). Vancouver, Canada: Association for the Advancement of Computing in Education (AACE). Retrieved March 21, 2019 from https://www.learntechlib.org/primary/p/32438/.
© 2009 Association for the Advancement of Computing in Education (AACE)
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