The Role of Targeted E-Mail Messaging at the Worksite
Betsy Aumiller, Penn State University College of Medicine, United States
E-Learn: World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education, in Vancouver, Canada ISBN 978-1-880094-76-1 Publisher: Association for the Advancement of Computing in Education (AACE), San Diego, CA
Employers are vested in pursuing educational strategies that work to improve employee health and decrease health care utilization. The use of e-mail for health promotion efforts at the worksite presents the freedom to deliver messages outside the boundaries of time and location; preliminary studies suggest that it is an effective way to encourage health behavior (Tate, Wing, & Winett, 2001). This paper explores health behavior change, adult learning theory and media effects research regarding targeted e-mail messaging at the worksite to offer insight into how people perceive and interact with different forms of messages and what kinds of visual enhancements may positively impact perception of the message itself (Sundar & Kalyanaraman, 2004). Results of a study investigating employees’ interpretations of message meaning, perceptions of visual e-mail enhancements and associated health behavior change will be discussed as promising research in worksite health promotion.
Aumiller, B. (2009). The Role of Targeted E-Mail Messaging at the Worksite. In T. Bastiaens, J. Dron & C. Xin (Eds.), Proceedings of E-Learn 2009--World Conference on E-Learning in Corporate, Government, Healthcare, and Higher Education (pp. 73-78). Vancouver, Canada: Association for the Advancement of Computing in Education (AACE).
© 2009 Association for the Advancement of Computing in Education (AACE)
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