Effects of Web Page Design and Reward Method on College Students' Participation in a Web-based Survey
Yanling Sun, Montclair State University, United States
Society for Information Technology & Teacher Education International Conference, in San Antonio, Texas, USA ISBN 978-1-880094-61-7 Publisher: Association for the Advancement of Computing in Education (AACE), Chesapeake, VA
The purpose of this study was to investigate how two types of survey Web page design (single-page and multiple-page design) and three reward methods (no-incentive, incentive, and lottery) effect college students' participation in a Web-based survey. A sample frame of 6,000 undergraduates was randomly selected and randomly split into two groups based upon the single-page and multiple-page design. Participants in each design were then randomly assigned into three groups based on the reward method. The data analysis was conducted to identify if there was significant difference of response rate, time duration to complete a survey, and number of answered items across the two types of web page design and three groups of reward methods. Some additional findings concerning abandonment, drop outs, effect of follow-up reminders, and gender difference are presented as well. Limitations, conclusions, recommendations for future study are provided.
Sun, Y. (2007). Effects of Web Page Design and Reward Method on College Students' Participation in a Web-based Survey. In R. Carlsen, K. McFerrin, J. Price, R. Weber & D. Willis (Eds.), Proceedings of SITE 2007--Society for Information Technology & Teacher Education International Conference (pp. 958-964). San Antonio, Texas, USA: Association for the Advancement of Computing in Education (AACE).