Search results for author:"Raymond B Denton"
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A study to identify the effects of community college student recruitment marketing by television on prospective students
A study to @?identify the effects of @?community@college student@recruitment marketing by television on prospective@students (2007) pp. 1–141
The purpose of this study was to compare and to evaluate the television market segmentation suggested in Massey's 1997 study, to investigate the viewing habits of those potential community college students, and to look for the message that called...